6 Steps towards Building an Impactful Content Marketing Strategy

Whether it’s laziness or unclearness about how to develop a strategy document, we’re not sure why some companies jump the gun. However, marketing isn’t a game of luck. It requires research, attention to detail and consistency in applying strategy. These are some of the main steps you can follow on your way to developing a solid strategy for yourself.

Step #1 – Take A Moment To Develop Clearly Outlined Goals To Work Towards

You can’t get started on your strategy if you don’t know what you, are aiming to achieve. A strategy for increasing website traffic will differ from one aimed at improving conversions, so ensure you have a clear understanding of this and what you are expecting.

When people ask me what’s the ROI of Social, I ask them… what’s the ROI of Trust, and what’s the ROI of Loyalty. The answer, when used to build relationships the results will be… longer lifetime value of a customer, larger average order value, and increased frequency of purchase. All measurable and all lead to increased sales and profits.
Ted Rubin

Step #2 – Do Some Homework To Identify Who You are Marketing To

Research is the key to identifying your audience. Evaluate analytics from various platforms to create a profile to model content around. This will contribute greatly towards crafting the right type of content for yourself.

Step #3 – Evaluate The Content Marketing Strategy Your currently have

Working without a strategy allows you to build one from scratch and develop it over time. If you already have strategies, conduct SWOT analysis to decide if you can salvage them with some tweaks or start over to create something better.

Step #4 – Explore Different Types Of Contents And Distribution Channels

Depending on what you are trying to achieve and who you’re trying to reach, some platforms will matter more than others. Find out which ones these are. Also, look at content trends so that you know what’s working and make the most of them for each campaign.

Step #5 – Create Content And Publish It According To A Schedule

This is where the building work comes to fruition – rolling out content that has been properly researched and planned.

Step #6 – Look Back At Measurements To Figure Out How To Do Better

Once you’ve distributed the content, you can go back to the data to see how each campaign performs. This allows you to improve each time, by using the numbers to craft your content.

It’s all about covering as many bases as possible before, during and after a campaign. Ongoing results and success for you is the name of the game when you can master strategy. 

Need some guidance in the right direction? Contact us today.

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