Four things to focus on when building an SEO strategy on a shoestring budget
Are you feeling overwhelmed with the idea of planning and executing an SEO strategy? We do not blame you. A simple internet search into how to get a brand visible in the digital space can yield millions of results.
Narrow it down to SEO specific tactics and you may believe that optimising your business for search engines will involve more time, effort and money than they have. Running SEO can be a very complicated and overwhelming process – but as a digital agency, we already know this.
Thus, our job is to communicate to you that even if it is an intimidating project to do on a small budget, it does not mean that improved rankings, better quality and volume of leads are impossible.
In the famous words of Sun Tzu: “A strategy without tactics is slowest to victory, and tactics without a plan are the noise before defeat.” You can build and implement an SEO strategy with limited funds, provided you focus on the elements we have listed below;
Focus on Local SEO To Dominate Local Searches.
Before you can walk or run, you need to learn how to crawl. Start off small and work your way up in rankings. To achieve this on a limited budget, you have to focus on local SEO first as there will be less competition here.
Focus On Long-tail Phrases and Keywords
Whether or not you operate in a niche market, you can benefit from making use of long-tail phrases and keywords.
Take your time to research your ideal market and your competitor’s behaviour so that you can optimise your website with less direct competition and to a more targeted audience.
Focus On The Page Speed Of your Website
If your website is not as fast as a Cheetah chasing a Springbok across the African wilderness, it doesn’t matter how great it is in terms of content or keyword optimisation – visitors will not stick around to find out.
Website speed is an essential factor in influencing user experience. By improving user experience, you demonstrate to search engines that your site meets the needs of people using search engines.
Focus On Fixing Errors In The Search Console.
If the above elements are all in line, undertake an SEO audit of your website to identify any errors, bugs or broken pages present.
To accomplish this, you can utilise numerous free online tools (or get in touch with us for a free SEO audit) and conduct a comprehensive analysis. This audit will show you where you stand to improve. Before and after making any changes, be sure to implement analytics. It will help you gauge the improvements that come after.
There you have it, a simple and effective SEO strategy for even the most frugal of businesses. Of course, if you ever need any help executing this strategy, get in touch with us today.